Youtubers Promoting Products

When you click on your favourite Youtuber's new video, they will promote at least one product without noticing, or promote a product that they have been paid to talk about. In this blog, i will introduce you into these 4 main groups that they will fall under & examples.

Direct Marketing

At the end of the month, Connor Franta includes an advertisement for Audible in a video

Direct marketing is where a Youtuber has been contacted and hired to talk about their product. On Youtube, this is mostly for rising, or very popular Youtubers with a big crowd. For example,  Audible Books contacts Connor Franta for at the beginning or end of each month  to talk about Audible and gives him a free book to give out to his fans.

Grav3yardgirl shows off the product she was sent.



Indirect Marketing


When you watch a video, and the Youtuber is talking about for example, for the past week they yhave been trying this new spray tan, the company has contacted them to ask them to talk about it, and are even given one to give away or a hashtag to use when they buy the product.

Accidental Marketing

Stilababe09 models her new clothing.

When you watch a "Haul" or  a weelk video, and the Youtuber shows a piece of clothing and where its from, they have just done accidental marketing. For example, Meredith Foster(Stilababe09) recently uploaded a new video where she shows the new products she purchased.

Independent Marketing



Andrea tells social media about her clothing line.

When a Youtuber releases merchandise, they often include their product in a video to advertise their product before, and after it is released. This marketing is very common with a Youtuber because its free, and they get it out to all their die-hard fans. For example, Andrea Russet, released "FLAWD" clothing , and has barely paid for marketing because of her Youtube, Twitter, Instagram etc. accounts.