You may not realize it, but when your favorite YouTube guru posts a new video, you're being given new ways to spend your money. It may be a simple ten minute video, but you've been introduced into new fashions, or trends that most of the time are pointless cheaply made, but over priced items that has either been their opinion, or told to talk about.Youtubers also change our everyday life. When girls want to learn a new hair style, they'll log onto Youtube and watch a video (which will show hair items that will smooth or add more volume to your hair). Or, when looking for new trends, they'll log onto Youtube which will then be influenced to go to the nearest Forever 21 and purchase that trendy top. When making a trip to your local Starbucks, you will see someone ordering a drink that you saw your favourite Youtuber recommend last week.
Youtubers have become so popular, that they have came out with their own makeup, or clothing line. For example, Michelle Phan has became popular from her Youtube with over 6 million subscribers and has recently released Em; a significantly overpriced makeup line. To create more popularity with the product, she has included at least one of her products in each of her weekly videos, and sneaks in a few “This is the best concealer I've used”, and “Its so soft” to try to sell the product without being too pushy.
Bethany Mota, is one of the most influential Youtubers out there. Even if shes talking about a new type of gum or drink, suddenly all over social media is people buying those items. Recently, Bethany has created a new and popular clothing collection at Aéropostale. The "Bethany Mota" collection has been highly popular because of her style, and with the minimal advertising she uses in her videos.
Bethany and Michelle's products are only a few ways to show how celebrities advertise their products without being pushy and seem too into your face.
Check out Michelle and Bethany's Youtube accounts here:
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